Money&Invest
How Does $1 Coffee Turn a Profit? Inside the Economics of Korea's Cut-Rate Coffee Boom
A revenue-and-cost breakdown of how 1,500-won Americanos still leave room for margin
Coffee chains selling Americanos for as little as 1,500 to 2,000 won (roughly $1.10 to $1.50) have spread rapidly across South Korea, leaving many wondering how the math works. This piece breaks the business down into revenue and cost, showing how volume and tightly managed ingredient, rent, and labor costs keep these shops profitable despite the rock-bottom price.
Aug 31, 2026