Issue&Insight
Naver Will Pay Creators $14 Million a Year. Should They Take It?
When a platform decides to put money directly into creators' hands, how should that relationship be read?
Naver's new AI fellowship program, Naver Mate, will pay roughly 20 billion won (about $14 million) a year directly to 3,000 creators a month across its blog, Cafe, Jisik-iN, and Premium Content services. The money is real — but so is the lock-in, and the creators who benefit most will be the ones who take the grant while keeping an exit ready.
Jun 5, 2026