The author's start was nothing grand. Age 34, a team leader at a foreign-owned company. The question that suddenly came to him one day, sitting in a meeting room, was an all-too-common anxiety: "Will anyone still need me after I turn forty?" Taking a cut in both salary and title, he joined a domestic distribution company, and while picking up sales, marketing, and merchandising (MD) all at once, he co-founded Life Workshop (생활공작소). The first product was a single item: a moisture absorber. It was chosen not because it was innovative, but as a survival category — picked on top of the desperate sense that "if we miss this, the business is over." And the brand that began from that one item grew, ten years later, into one with annual revenue in the 30-billion-won range.

An essential investing guidebook for anyone who makes investment decisions based only on news headlines, ten-minute YouTube summaries, and emotionally charged community posts. The U.S. stock market is the most transparent market in the world. Train your eye to analyze Form 10-K, the annual report that companies write themselves each year under legal liability!

The three elements of competency are S·K·A—that is, Skill, Knowledge, and Attitude. In an era when AI replaces skill and knowledge, this book offers insight into how to develop attitude, the only competency left to humans. And ultimately, we must all become Augmented Humans (증강인간).

You come in earlier and leave later than everyone else—so why are your numbers stuck in place? Why does a single word of rejection from a customer leave you shattered? For the 'diligent fool' who runs hard but without direction, the report card that comes back without fail reads: 'first in line to be let go.'

"Opening a café isn't difficult." What's truly hard, though, is 'holding on without closing your doors'—even years after you open.

Anyone who rises to a leadership position, no matter their role, inevitably faces one concern: numbers. To truly understand numbers—what might be called the language of management—you need to know accounting and finance. But where should a leader who came up through a field far removed from numbers even begin?

Saudi Arabia has long been an unknown market to Korean companies. Its Sharia legal system and religious norms acted as psychological barriers. Domestic publications stopped at humanities-oriented background knowledge, while the practical strategies needed on the business front were absent. Now, however, through Vision 2030, Saudi Arabia is restructuring its oil-dependent economy. Opportunities are expanding across new growth industries as a whole—not only mega-scale construction projects such as NEOM and The Line, but also renewable energy, AI, healthcare, entertainment, and e-commerce. The market has opened not just to large construction firms but also to content companies and strong small and mid-sized consumer-goods businesses. The problem is the lack of information needed to seize these opportunities.

"The workplace is not a place to survive. It is a place to grow." The one and only book for those who want to design their career the right way. Let go of the illusion that you simply have to hold on—your career exists for "growth," not "survival." Business Boot Camp (비즈니스 부트캠프) is a practical, hands-on management book that goes beyond merely "surviving in the workplace" to offer answers on "how to learn, grow, and move forward." The author is a field-tested doctor of business administration who has held a wide range of C-level roles—CFO, COO, CMO, CHRO, and more—at global financial firms and law firms, and through this book he lays out a strategic career roadmap that runs through the entire life cycle of a working professional, from the fundamentals a practitioner needs to the insight of an executive. The fundamentals every practitioner must possess, the leadership and organizational management every team leader must know, and the essence and breadth of vision every executive must have—the book delivers insights tailored to each position and role. A career strategy designed in three stages This book was written for the new employee who "wants to button up the first button correctly" (Part 1), the leader who "must guide a team" (Part 2), and the executive who "must run a growing organization" (Part 3). Spanning from the practitioner to the executive's seat, these stories—holding 40 years of experience and insight—are not the simple theories and dated case studies taught in business school, but are full of vivid insights earned through real workplace struggles and heartfelt advice for those coming up behind. "With promotion, what matters is not 'how fast' but 'how high you climb'—like a professional mountaineer." "The workplace is a pro sports club and the employee is a pro athlete. Every game is the real thing, and every moment is up for evaluation." "Your salary is your worth converted into currency." "What an executive is called upon to have is the sharp insight to uncover the story hidden within analysis prepared through the night and connect it to the next story." "Persuasion is not coercion; it is the process of steering the other person so that they can change their own mind." Business Boot Camp will be a precious compass for the junior colleague, the peer, and anyone genuinely wrestling with their career, helping them design a career built for real growth.

Many people start their own independent cafe with great enthusiasm, but most end in failure. The reason is that they jump in blindly, without clearly defining their cafe's identity and without any 'branding.' Branding does not simply mean a logo or a pretty interior. 'Branding' is the entire process of discovering the differentiating points that make your cafe memorable to customers and letting customers experience them.

Venture capitalists who invest in startups—the stories of 12 venture capitalists met by a business storyteller

Take command of your first 90 days in a new organization! This book, Perfect Onboarding (퍼펙트 온보딩), is a manual written by an author who has spent years working at companies of various kinds both in Korea and abroad — serving as an HR practitioner, leading HR training, and devoting himself to management as a member of the executive team — and who lays out concrete methodologies for how not only new hires just entering the workforce but also experienced professionals changing jobs can adapt well to a new organization while effectively delivering results. In its dictionary sense, onboarding refers to an aircraft's takeoff and landing — the most dangerous and critical phase, so much so that it is cited as a leading cause of accidents in actual flight. Likewise, onboarding in an organization refers to the period during which a new employee settles in well, up to the point of delivering results by drawing out their potential to the fullest within the organization. Depending on what kind of onboarding process an organization builds, it can effectively train new employees and cut costs while lowering its turnover rate. An onboarding program is that important, yet the reality is that in Korea the adoption of such programs and the awareness of why they are needed are still lacking. This book offers concrete guidance on how new employees as well as HR staff, department heads, and managers can put an onboarding program into practice and raise organizational performance.

A strategy guide for job seekers! A practical job-hunting guide that reveals the hidden secrets of landing the job A job-hunting guide that distills 20 years of hiring know-how from a working HR team leader at a major corporation into a single volume.

The cafe operation know-how of a franchise cafe management consultant, honed in the field, all gathered in one place! A specialized cafe management book for creating a 'money-making cafe'

The simplest possible introduction to "business administration"—the discipline that studies companies Even if we never majored in business, we go to work at companies to earn money, or invest in stocks to grow our assets. With the money we earn, we buy goods and services. What all of these activities have in common is that a "company" is involved. To survive as a sound, rational investor, producer, and consumer in a capitalist market economy, you need to understand companies. The discipline that organizes our understanding of companies is precisely business administration. It interweaves many fields—organization, strategy, production, finance, marketing, and more—so it can feel difficult to newcomers. But this book lets non-majors encountering business administration for the first time, as well as those just starting their careers, read it easily and enjoyably while grasping the basics of companies and management. Once you understand the basics of companies and management, the structure of society begins to come into view, and your decision-making changes as well. By using this book to gain an overall understanding of "how companies operate" and to internalize a management mindset, you can grow into someone who works with a real grasp of how business systems function.

Successful organizations have a distinctive HR secret! A guide to performance-driving organizational management and building a systematic HR system

Finance thinking is a method for grasping every future impact by converting it into monetary terms, then comparing the options on the table to choose the most appropriate one. If you want to design a better future, start thinking in finance right now!

All the business strategy models that management professionals need, in a single book! Companies must identify and continuously analyze, on their own, the rapidly changing market conditions and customer needs. Yet, owing to cost or time constraints, it is often difficult to commission expert consulting, and important strategic models that could serve as a roadmap to success are frequently overlooked. If, as a consultant or marketer, you have only ever performed run-of-the-mill, general analyses such as the SWOT analysis, now is the time to open this book. Author Paul Hague is the founder of the UK-based B2B INTERNATIONAL Ltd., which helps world-leading companies such as Microsoft, Samsung, BASF, Henkel, Michelin, and Stanley with their market analysis and branding strategies. Drawing on 20 years of hands-on experience and know-how, he has distilled into a single book the 50 business strategy models that are essential for conducting market analysis. Whereas previous books on business models covered in detail only the one model strategy their author championed, 50 Business Strategies (비즈니스 전략 50) is like a treasure that condenses into a single volume the strategies that marketers and managers absolutely must understand and apply, selected from among the countless business models that have appeared to date. We hope you will apply the business strategy models introduced in this book to your own management situation and successfully discover new markets.

In an era where business has become impossible without an understanding of design, successful business is inseparable from design!

A coffee expert holding Q Grader and European barista certifications, and a solo café owner who has never once run a loss since opening— foolproof know-how for succeeding at a café startup! Don't give up on your dream of being a 'café owner' Cafés, which you can find on nearly every street corner, seem like an easy business to start. But once you make up your mind to open one and start moving in earnest, you run into reality. You thought everything would work out once you learned about coffee, but things you need to weigh before launching keep cropping up—choosing a location, creating a menu, setting prices, and more. Even if you somehow manage to open a café, running it sustainably day after day is even harder. Competitors who weren't there at first appear nearby, and sometimes they copy the menu you agonized over. In the end, you confirm that this is a saturated café market where everyone is competing on low prices, and—fighting back tears—you find yourself wondering whether to fold the business. This is a story any small café owner can relate to. Some people say, 'Is there really any reason to enter a saturated café market?' But it's also true that the café business is an appealing field that anyone in Korea who loves coffee imagines trying at least once. That's why, rather than throwing cold water on everyone's ambition to start a café with worry and a touch of envy, now is the time for information on how to do the café business well. How to reliably survive in the red-ocean café market This book guides you to set principles and take a strategic approach to starting a café. In particular, from a Q Grader's perspective, the author meticulously walks beginners through how to find good coffee beans they can follow along with, as well as the preparations that are easy to miss before launching. Above all, it explains cost and profit management know-how in detail. Starting a business is certainly not easy. But with The ABCs of Starting a Café (카페창업 ㄱㄴㄷ), if you put the author's know-how into practice one step at a time—an author who has run a café without a single loss from the first opening until now—you too can become a successful 'café owner'!

As we prepare for a future in which the aging of the global population and falling birth rates are expected to deplete the pool of skilled professionals, and in which a lack of expertise—stemming from a failure to keep up with rapidly advancing industrial technology—is predicted to drag down productivity, we humans must think hard about how we ought to work going forward.