The simplest possible introduction to 'business administration'—the discipline that studies companies
Even if we never majored in business, we go to work at companies to earn money, or invest in stocks to grow our assets. With the money we earn, we buy goods and services. What all of these activities have in common is that a 'company' is involved. To survive as a sound, rational investor, producer, and consumer in a capitalist market economy, we need a deep understanding of companies.
The discipline that organizes a systematic understanding of companies is precisely business administration. It weaves together many fields—organizational theory, strategic management, production management, financial management, marketing, and more—in complex ways, so it can feel difficult to newcomers. But this book lets non-majors encountering business administration for the first time, as well as those just starting their careers, read it easily and enjoyably while systematically grasping the core concepts of companies and management.
Once you understand the basic principles of companies and management, the complex structure of society begins to come clearly into view, and your everyday decision-making changes for the better. By using this book to gain an overall understanding of 'how companies operate' and to internalize a systematic management mindset, you can grow well beyond an office worker who simply carries out tasks—into a strategic talent who works with a deep understanding of business systems.