Insight Series · 9 parts

혼자서 회사를 경영한다는 것

AI 시대 1인 창업자를 위한 경영 프레임워크

1인 창업자가 혼자 부딪히는 위임·자산·가격·측정·현금·리스크·제품화의 문제를 한 편에 하나씩 짚는 연재입니다.

Start from Part 1 → Latest part Jun 26, 2026

All parts

Part 1 Mgmt&Insight

Three Stages of AI Use: Why Faster Hands Don't Become Revenue

AI users split into three stages. Most people get stuck at stage two.

You can now build a small web service in days and ship a new feature in a day instead of weeks — yet three months in, your revenue hasn't budged and you're working longer hours than you ever did at a company. The gap between building fast and building profitably comes down to which of AI's three stages you're stuck in.

Jun 16, 2026

Part 2 Mgmt&Insight

Where Founders Draw the Line on Delegation

What you do, what AI does, what you outsource

When you launch your first product alone, the short to-do list from launch week hides everything a design team, a legal team, and an accounting team used to handle for you. Drawing on Coase's theory of the firm, comparative advantage, and agency theory, this piece lays out how solo founders should decide what to do themselves, what to hand to AI, and what to outsource.

Jun 26, 2026

Part 3 Mgmt&Insight

The Most Expensive Asset a Solo Founder Owns Is Worth Zero on the Books

A Second Balance Sheet for the Assets Your Books Can't See

It's the first year-end after going independent, and the balance sheet shows barely 2 million won in assets — a laptop, a monitor, a used desk. But everything actually built over the past year, from a 2,800-subscriber newsletter to hard-won client relationships, doesn't appear on it at all.

Jun 17, 2026

Part 4 Mgmt&Insight

When the Same Skill Fetches 10 Times the Price

Saving money and making money are different dimensions.

A creator prices a build-process ebook at 9,900 won and it sells well — until a 3,000-won hike cuts sales in half. In the same month, a shop owner offers 450,000 won for the same knowledge repackaged as an automation tool, no haggling involved. The difference comes down to dimension: whether a product saves the customer money, or makes it for them.

Jun 18, 2026

Part 5 Mgmt&Insight

How to Read Your Business Metrics: Why 4,000 New Followers Isn't Proof of a Good Month

Stop mistaking the loudest signal for the health of your business

March looked like your best month ever — a free template went viral, collaboration requests poured in, and followers jumped by 4,000. But May, which felt quiet by comparison, actually brought in 1.6 times more revenue, because the two months were producing different kinds of signals: loud traffic in March, and quiet email conversions in May.

Jun 19, 2026

Part 6 Mgmt&Insight

Plan Your Cash for the Worst Month, Not the Average One

For variable income, size your cash buffer to your worst month — not your average one.

A solo founder scales up spending based on a comfortable monthly average, then a single lost client and a delayed payout nearly empty the bank account. Drawing on macroeconomics, cost accounting, and investment theory, the lesson converges: build your buffer for the worst month, not the average one.

Jun 22, 2026

Part 7 Mgmt&Insight

Cap the Downside, Keep the Upside: Why All-In Bets Fail Founders

Cap the downside. Let the upside run.

In your first year of independence, you bet your future on a single app — sinking 18 million won and eight months into a launch that drew only double-digit downloads and seven paying customers. The fix wasn't working harder the second time around; it was capping the cost and timeline of every bet before you made it.

Jun 23, 2026

Part 8 Mgmt&Insight

The Biggest Risk in a One-Person Business Isn't the Market

When no one checks your judgment, solo decision-making becomes the real liability

Laid end to end, a year of decisions made by a solo founder reveals a pattern: judgment call after judgment call, each defensible alone, together forming a portrait of a business governed by mood rather than method.

Jun 24, 2026

Part 9 Mgmt&Insight

Turning Internal Know-How Into a Product: Design How You Package It

If you don't design how it leaves your hands, someone else will set the price.

A freelance developer built a personal checklist to cut down on delivery mistakes — until a colleague copied it and a stripped-down version began circulating online under no one's name. The incident becomes a lesson in externalization: turning internal tools into sellable products, and why you, not the market, should decide how and when that happens.

Jun 25, 2026

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