Cafe Management Class (카페 경영 수업) is a cafe management book in which the author—a franchise consultant—organizes the basic concepts and management methods of cafe operation, along with the know-how needed for successful cafe management, based on vivid real-world cases.
While existing cafe management books focused on the theory of cafe management, Cafe Management Class draws on the career the author built working as a cafe consultant in the field, covering everything in detail—from the major information you can apply to your cafe right now to small, practical tips.
The author, Cho Cha-haeng, is in charge of franchisee management, franchisee owner training, and consulting at a well-known franchise cafe headquarters. He says, "A cafe business can become one that achieves repeated success and growth only when it focuses on 'sales,' 'costs,' and 'people.'" He also points out negligent cafe owners, noting, "People start cafes expecting high sales, but if they can't handle the basics of cafe operation—profit-and-loss management and staffing—there's no way sales will follow." He adds, "I hope Cafe Management Class becomes an opportunity for cafe owners to learn the management methods for securing stable sales and the ways to provide differentiated service that every cafe owner must master."
Cafe Management Class is organized into four lessons for cafe operators who want to achieve greater sales through efficient cafe management.
Lesson 1: Understanding the Cafe Market
It shows just how much potential the cafe business holds.
Lesson 2: Sales Management
It introduces sales management methods in detail—such as the customers who drive sales and service aimed at regulars—and explains the reasons sales decline, how to improve them, and strategies for responding to competing cafes.
Lesson 3: Cost Management
It explains the importance of cost management—including cost of goods, rent, labor costs, and selling and administrative expenses—and even teaches you how to draw up an income statement yourself.
Lesson 4: People Management
It explains people management, one of the most important elements of cafe management. Covering cafe operations and the positions that create sales, it shows how to manage staff according to their dispositions and when and how to go about hiring.
In addition, it introduces franchise systems that independent cafes would do well to learn, the art of suggestive selling, how to draw up work schedules, and more.