A coffee expert holding Q Grader and European barista certifications
and a solo café owner who has never once run a loss since opening—
foolproof know-how for succeeding at a café startup!
Don't give up on your dream of being a 'café owner'
Cafés, which you can find on nearly every street corner, seem like an easy business to start. But once you make up your mind to open one and start moving in earnest, you run into reality. You thought everything would work out once you learned about coffee, but things you need to weigh before launching keep cropping up—choosing a location, creating a menu, setting prices, and more.
Even if you somehow manage to open a café, running it sustainably day after day is even harder. Competitors who weren't there at first appear nearby, and sometimes they copy the menu you agonized over. In the end, you confirm that this is a saturated café market where everyone is competing on low prices, and—fighting back tears—you find yourself wondering whether to fold the business. This is a story any small café owner can relate to.
Some people say, 'Is there really any reason to enter a saturated café market?' But it's also true that the café business is an appealing field that anyone in Korea who loves coffee imagines trying at least once. That's why, rather than throwing cold water on everyone's ambition to start a café with worry and a touch of envy, now is the time for information on how to do the café business well.
How to reliably survive in the red-ocean café market
This book guides you to set principles and take a strategic approach to starting a café. In particular, from a Q Grader's perspective, the author meticulously walks beginners through how to find good coffee beans they can follow along with, as well as the preparations that are easy to miss before launching. Above all, it explains cost and profit management know-how in detail.
Starting a business is certainly not easy. But with The ABCs of Starting a Café (카페창업 ㄱㄴㄷ), if you put the author's know-how into practice one step at a time—an author who has run a café without a single loss from the first opening until now—you too can become a successful 'café owner'!